A History of Failed Intentions: When Focusing on Unintentional Outcomes Promotes Ideation

Could concentrating on histories of your own failure to achieve intended outcomes provide unexpected benefits? We find that people exhibit increased productivity in target domains after focusing on a history of their failed intentions. This occurs because focusing on a history of failed intentions incites motivation to regain threatened control.


Taly Reich, Kelly Herd, and Alexander Goldklank Fulmer (2020) ,"A History of Failed Intentions: When Focusing on Unintentional Outcomes Promotes Ideation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 614-614.


Taly Reich, Yale University, USA
Kelly Herd, University of Connecticut, USA
Alexander Goldklank Fulmer, Yale University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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