Perceived Age of a Name: Adopting Age-Based Names in Over-The-Top Media Content

With media content exploding, there is a need for character names befitting to their age. Names from the Indian voters’ list and over-the-top media were analyzed using sound symbolism. When vowel and consonant sounds are of consistent frequency, names with high-frequency sounds are perceived younger than names with low-frequency sounds.



Citation:

Sunny Arora, M. G. Parameswaran, Unnati Dogra, and Sarah Hawa (2020) ,"Perceived Age of a Name: Adopting Age-Based Names in Over-The-Top Media Content", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1236-1236.

Authors

Sunny Arora, S P Jain Institute of Management and Research, Mumbai, India
M. G. Parameswaran, S P Jain Institute of Management and Research
Unnati Dogra, Sardar Patel Institute of Technology,Mumbai, India
Sarah Hawa, Sardar Patel Institute of Technology,Mumbai, India



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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