Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations

Our paper explores the downstream consequences of receiving prosocial gifts (i.e., charitable donations by gift-givers on recipients' behalf) on recipients' subsequent involvement with the organization. When the initial gift is unasked, recipients report lower donation intentions to the organization, an effect mediated by lowered agency perceptions and warm glow.



Citation:

Ekin Ok, Rishad Habib, and Karl Aquino (2020) ,"Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 101-103.

Authors

Ekin Ok, University of British Columbia, Canada
Rishad Habib, University of British Columbia, Canada
Karl Aquino, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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