Practices As Institutional Fractals: Zooming in on Fika, Zooming Out to Lagom

This paper studies Swedish coffee drinking ritual, fika, to understand institutional maintenance by looking beyond micro-level practices to examine the role of broader level institutional arrangements. The study identifies how fika is supported by other practices that display self-similarity regardless of scale—fractals—that altogether refract a common societal-level value.


Angeline Nariswari, Kaisa Koskela-Huotari, and Teea Palo (2020) ,"Practices As Institutional Fractals: Zooming in on Fika, Zooming Out to Lagom", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1218-1218.


Angeline Nariswari, California State University Monterey Bay
Kaisa Koskela-Huotari, Karlstad University, Sweden
Teea Palo, University of Edinburgh


NA - Advances in Consumer Research Volume 48 | 2020

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