Patterns of Use, Essence Transfer, and Value: How Patterned Usage Impacts Object Valuation.
Does how an object is used impact consumers’ valuation of the object itself? The present research seeks to investigate whether objects whose usage is illustrated by a specific pattern are deemed more valuable to consumers due to possessing more of the original user’s essence. Three studies offer initial support.
Citation:
Nathanael S. Martin and Noah VanBergen (2020) ,"Patterns of Use, Essence Transfer, and Value: How Patterned Usage Impacts Object Valuation.", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1221-1221.
Authors
Nathanael S. Martin, University of Cincinnati, USA
Noah VanBergen, University of Cincinnati, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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