Creating Ownership Where Ownership Does Not Exist: Psychological Ownership Increases Enjoyment in Sharing Economy
We investigate psychological ownership in a context where consumers’ legal ownership does not exist: sharing economy. We find that psychological ownership of experiences is lower in the sharing economy than in legal ownership based consumption. Our interventions that enhance psychological ownership consequently lead to an increase in enjoyment of experiences.
Ipek Demirdag and Suzanne Shu (2020) ,"Creating Ownership Where Ownership Does Not Exist: Psychological Ownership Increases Enjoyment in Sharing Economy", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 868-873.
Ipek Demirdag, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA
NA - Advances in Consumer Research Volume 48 | 2020
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