The Pursuit of Pragmatic Truth At the Cost of Literal Truth

Social norms and philosophy of language both require speakers to says what is true. We propose two layers of truth in communication: literal truth and pragmatic truth. We find that, under communication constraints where only one layer can be attained, people pursue pragmatic truth at the cost of literal truth.


Charles Zhang and Norbert Schwarz (2020) ,"The Pursuit of Pragmatic Truth At the Cost of Literal Truth", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 810-810.


Charles Zhang, University of California Riverside, USA
Norbert Schwarz, University of Southern California, USA


NA - Advances in Consumer Research Volume 48 | 2020

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