Wine Attributes For Purchase Satisfaction: an Exploration of Gender Difference

This research explores how numerous wine decision attributes affect satisfaction. The wine attributes were categorized into three wine factors (i.e., basic, intrinsic, extrinsic) and positively associated with satisfaction. The results of hierarchical regression and experiment showed the gender difference in the relationship between wine factors and satisfaction.



Citation:

HYOWON HYUN, Dongyoup Kim, and JUNGKUN PARK (2020) ,"Wine Attributes For Purchase Satisfaction: an Exploration of Gender Difference", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1199-1199.

Authors

HYOWON HYUN, HANYANG UNIVERSITY
Dongyoup Kim, Hanyang University
JUNGKUN PARK, HANYANG UNIVERSITY



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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