Frequent Consumption of the Sharing Services
To examine individual’s frequent consumption (usage) behavior, we develop a conceptual framework by drawing advances from Theory of Trying (TT) and Extended Model of Goal-Directed Behavior (EMGB) together with perceived difficulty of use and experience of using shared services and test it empirically.
Citation:
Racheal Louis Vincent and Sanjaya S Gaur (2020) ,"Frequent Consumption of the Sharing Services", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 766-767.
Authors
Racheal Louis Vincent, Sunway University
Sanjaya S Gaur, New York University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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