Healthy Or Not Healthy ? That’S Not the Main Question

Even if researchers tried to understand healthy consumption, it was often through a normative lens. They try to figure out triggers and consequences without questioning how healthiness is constructed. We attempt to show that it is a social myth where consumers play a huge part to define constantly new moralisms.



Citation:

Sarah LASRI (2020) ,"Healthy Or Not Healthy ? That’S Not the Main Question", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1222-1222.

Authors

Sarah LASRI, University Paris-Dauphine, PSL



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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