Healthy Or Not Healthy ? That’S Not the Main Question

Even if researchers tried to understand healthy consumption, it was often through a normative lens. They try to figure out triggers and consequences without questioning how healthiness is constructed. We attempt to show that it is a social myth where consumers play a huge part to define constantly new moralisms.


Sarah LASRI (2020) ,"Healthy Or Not Healthy ? That’S Not the Main Question", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1222-1222.


Sarah LASRI, University Paris-Dauphine, PSL


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


The Trusted Influencer: How They Do It and How Brands Can Benefit

Gillian Brooks, Oxford University, UK
Mikolaj Piskorski, IMD

Read More


Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time

Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA

Read More


Decreasing Impatience with Bundled Donations

Sachin Banker, University of Utah, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.