Digital Service Consumption, Blessing Or Curse? Exploring the Effect of Persuasive Design Features on Mindfulness and Consumer Well-Being

This study explores effects of mindfulness in digital service consumption. The findings of a diary research study provide mixed evidence: Consumer mindfulness in the digital service experience is negatively related to stress and positively related to satisfaction and well-being. However, persuasive design features are not found to impact consumers’ mindfulness.



Citation:

Dorothea Schaffner, Uta Jüttner, Anja Bruggmann, Tobias Véron, Philipp Wyss, Martina Bracher, and Linda Lingg (2020) ,"Digital Service Consumption, Blessing Or Curse? Exploring the Effect of Persuasive Design Features on Mindfulness and Consumer Well-Being", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1222-1222.

Authors

Dorothea Schaffner, University of Applied Sciences and Arts of Northwestern Switzerland
Uta Jüttner, Lucerne University of Applied Sciences and Arts
Anja Bruggmann, University of Applied Sciences and Arts Northwestern Switzerland
Tobias Véron, University of Applied Sciences and Arts Northwestern Switzerland
Philipp Wyss, University of Applied Sciences and Arts Northwestern Switzerland
Martina Bracher, University of Applied Sciences and Arts Northwestern Switzerland
Linda Lingg, University of Applied Sciences and Arts Northwestern Switzerland



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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