Social Media Magnetism and Marketplace Pilgrimage

In this study, we develop the concept of social media magnetism to theorize the mysterious and quintessential quality of popular Instagramable space in attracting followers. Pious consumers wait for hours for a spot in these places and share experiences. We study such marketplace pilgrimage and the simulation of consumer deceleration



Citation:

Haibo Xue and Xin Zhao (2020) ,"Social Media Magnetism and Marketplace Pilgrimage", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 320-321.

Authors

Haibo Xue, East China Normal University
Xin Zhao, Lancaster University, UK



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product

Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA

Read More

Featured

The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information

Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan

Read More

Featured

Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior

Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.