Bibliometric Analysis of Immersive and Neurophysiologicaltools in Retailing

Given the evolving nature of marketing research and the prominence of neurophysiological and virtual tools, this bibliometric analysis showcases the representative research trends in the past two decades and prospective directions in the domain of retailing.


Shobhit Kakaria, Aline Simonetti, and Enrique Bigne (2020) ,"Bibliometric Analysis of Immersive and Neurophysiologicaltools in Retailing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1183-1183.


Shobhit Kakaria, University of Valencia
Aline Simonetti, University of Valencia
Enrique Bigne, University of Valencia


NA - Advances in Consumer Research Volume 48 | 2020

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