Bibliometric Analysis of Immersive and Neurophysiologicaltools in Retailing

Given the evolving nature of marketing research and the prominence of neurophysiological and virtual tools, this bibliometric analysis showcases the representative research trends in the past two decades and prospective directions in the domain of retailing.



Citation:

Shobhit Kakaria, Aline Simonetti, and Enrique Bigne (2020) ,"Bibliometric Analysis of Immersive and Neurophysiologicaltools in Retailing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1183-1183.

Authors

Shobhit Kakaria, University of Valencia
Aline Simonetti, University of Valencia
Enrique Bigne, University of Valencia



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength

Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA

Read More

Featured

Attribution of Authenticity: The Benefits of Self-Disclosure of Unfavorable Information

Li Jiang, Carnegie Mellon University, USA
Maryam Kouchaki, Northeastern University, USA
Francesca Gino, Harvard Business School, USA

Read More

Featured

P12. Disclosure of Project Risk in Crowdfunding

Jooyoung Park, Peking University
KEONGTAE KIM, Chinese University of Hong Kong, China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.