Bibliometric Analysis of Immersive and Neurophysiologicaltools in Retailing
Given the evolving nature of marketing research and the prominence of neurophysiological and virtual tools, this bibliometric analysis showcases the representative research trends in the past two decades and prospective directions in the domain of retailing.
Shobhit Kakaria, Aline Simonetti, and Enrique Bigne (2020) ,"Bibliometric Analysis of Immersive and Neurophysiologicaltools in Retailing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1183-1183.
Shobhit Kakaria, University of Valencia
Aline Simonetti, University of Valencia
Enrique Bigne, University of Valencia
NA - Advances in Consumer Research Volume 48 | 2020
Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness
Linda Hagen, University of Southern California, USA
When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions
SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France
When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals
Olya Bullard, University of Winnipeg