Imperfect Boundaries: the Effects of Boundaries on Perceived Healthiness of Healthy Food

How do boundaries influence perceived healthiness of healthy food? The present research shows that expressing product information with boundaries fixes attention of consumers on the information, which induces motivated reasoning, and finally reduces perceived healthiness. In addition, the effect of boundaries only exists in healthy (vs. unhealthy) food domain.



Citation:

Ruiqin Li (2020) ,"Imperfect Boundaries: the Effects of Boundaries on Perceived Healthiness of Healthy Food", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1217-1217.

Authors

Ruiqin Li, Renmin University of China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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