Essence Slows the Rate of Hedonic Decline By Adding Meaning

Enjoyment tends to decline with repeated exposure but factors can slow the rate of hedonic decline. Perceived essence (i.e., special aura), slows hedonic decline by adding meaning to repeated experiences. It led to greater meaning, leading to prolonged enjoyment of an experience, greater willingness to consume, and greater actual consumption.


Baler Bilgin and Cammy Crolic (2020) ,"Essence Slows the Rate of Hedonic Decline By Adding Meaning", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 216-217.


Baler Bilgin, Koc University, Turkey
Cammy Crolic, University of Oxford, UK


NA - Advances in Consumer Research Volume 48 | 2020

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