I Just Can’T Quit You: When Good Habits Undermine Self-Control

This research demonstrates that the self-control processes which facilitate habit formation can paradoxically undermine habit modification. Using political ideology as a lens, three studies demonstrate that those who excel at these self-control processes (e.g., attentional control and impulse regulation) subsequently struggle with habit modification.


Bryan Buechner, Joshua J. Clarkson, and Ashley Otto (2020) ,"I Just Can’T Quit You: When Good Habits Undermine Self-Control", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 238-239.


Bryan Buechner, Xavier University
Joshua J. Clarkson, University of Cincinnati, USA
Ashley Otto, Baylor University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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