I Just Can’T Quit You: When Good Habits Undermine Self-Control

This research demonstrates that the self-control processes which facilitate habit formation can paradoxically undermine habit modification. Using political ideology as a lens, three studies demonstrate that those who excel at these self-control processes (e.g., attentional control and impulse regulation) subsequently struggle with habit modification.



Citation:

Bryan Buechner, Joshua J. Clarkson, and Ashley Otto (2020) ,"I Just Can’T Quit You: When Good Habits Undermine Self-Control", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 238-239.

Authors

Bryan Buechner, Xavier University
Joshua J. Clarkson, University of Cincinnati, USA
Ashley Otto, Baylor University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

N8. Effect of Awe on Collectable Consumer Experience

Eujin Park, Washington State University, USA
Andrew Perkins, Washington State University, USA
Betsy Howlett, Washington State University, USA

Read More

Featured

Morality Matters in the Marketplace: The Influence of Morally Based Attitudes on Consumer Purchase Intentions

Andrew Luttrell, Ball State University
Jacob Teeny, Ohio State University, USA
Richard Petty, Ohio State University, USA

Read More

Featured

B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust

Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.