Stigmatized Creatives: the Advertisers' Perspective

Given the recent focus on the advertising industry as contributors to the global crisis, we draw from the literature on stigmatized work and study to what extent the advertisers themselves view their job as stigmatized. In doing so, we contribute to the literature on creative identities.


Cagri Yalkin and Finola Kerrigan (2020) ,"Stigmatized Creatives: the Advertisers' Perspective", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 438-439.


Cagri Yalkin, University of Birmingham, UK
Finola Kerrigan, University of Birmingham, UK


NA - Advances in Consumer Research Volume 48 | 2020

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