The Impact of Financial Perception on Agent Preference of Intelligent Assistant
Four experiments indicate that financial affluent reduces participants’ preference for AI provider of intelligent assistant. Financial affluent leads to a high sense of entitlement, which reduces AI preference. Assistant type moderates the effect. When the intelligent assistant is not instructional, the effect of financial perception on agent preference reverses.
Chunya Xie and En-Chung Chang (2020) ,"The Impact of Financial Perception on Agent Preference of Intelligent Assistant", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1238-1238.
Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
NA - Advances in Consumer Research Volume 48 | 2020
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