The Impact of Financial Perception on Agent Preference of Intelligent Assistant
Four experiments indicate that financial affluent reduces participants’ preference for AI provider of intelligent assistant. Financial affluent leads to a high sense of entitlement, which reduces AI preference. Assistant type moderates the effect. When the intelligent assistant is not instructional, the effect of financial perception on agent preference reverses.
Citation:
Chunya Xie and En-Chung Chang (2020) ,"The Impact of Financial Perception on Agent Preference of Intelligent Assistant", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1238-1238.
Authors
Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
M4. How Consumption Experiences Create Value
Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA
Featured
The "Healthy=Lighter" Heuristic
Nico Heuvinck, IESEG School of Management
Yi Li, Macquarie University
Mario Pandelaere, Virginia Tech, USA
Featured
Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA