The Impact of Financial Perception on Agent Preference of Intelligent Assistant

Four experiments indicate that financial affluent reduces participants’ preference for AI provider of intelligent assistant. Financial affluent leads to a high sense of entitlement, which reduces AI preference. Assistant type moderates the effect. When the intelligent assistant is not instructional, the effect of financial perception on agent preference reverses.



Citation:

Chunya Xie and En-Chung Chang (2020) ,"The Impact of Financial Perception on Agent Preference of Intelligent Assistant", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1238-1238.

Authors

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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