The (Mis)Perception of Altruistic Individuals: an Inference of Intertemporal Preferences

How are altruistic individuals perceived by others? Past research examined perceptions such as warmth and competence. This research examines an additional, temporal dimension to this perception, whereby altruistic (vs. less altruistic) individuals are perceived to have greater long-term preference. Ironically, we show they are misperceived compared to reality.



Citation:

Wendy Liu and Dani Yin (2020) ,"The (Mis)Perception of Altruistic Individuals: an Inference of Intertemporal Preferences", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 535-536.

Authors

Wendy Liu, University of California San Diego, USA
Dani Yin, University of California San Diego, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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