The (Mis)Perception of Altruistic Individuals: an Inference of Intertemporal Preferences
How are altruistic individuals perceived by others? Past research examined perceptions such as warmth and competence. This research examines an additional, temporal dimension to this perception, whereby altruistic (vs. less altruistic) individuals are perceived to have greater long-term preference. Ironically, we show they are misperceived compared to reality.
Citation:
Wendy Liu and Dani Yin (2020) ,"The (Mis)Perception of Altruistic Individuals: an Inference of Intertemporal Preferences", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 535-536.
Authors
Wendy Liu, University of California San Diego, USA
Dani Yin, University of California San Diego, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Using a Meta-Analysis to Unravel Relative Importance of Postulated Explanations for the Endowment Effect
Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
David J. Curry, University of Cincinnati, USA
Featured
The Effect of Fertility on Women’s Word-of-Mouth Behavior
Sevincgul Ulu, Rutgers University, USA
Kristina Durante, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Aekyoung Kim, Rutgers University, USA
Featured
Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature
Seth Ketron, East Carolina University
Nancy Spears, University of North Texas