Need to Evaluate As a Predictor of Sharing and Seeking Online Recommendations

In this research we characterize who is likely to engage in sharing and seeking online word of mouth as a function of their need to evaluate, an individual difference measure consisting of two motives, the need to express attitudes and the need to acquire information in order to have attitudes.



Citation:

Mengran Xu, Rebecca Walker Reczek, and Richard Petty (2020) ,"Need to Evaluate As a Predictor of Sharing and Seeking Online Recommendations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1240-1240.

Authors

Mengran Xu, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA
Richard Petty, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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