Need to Evaluate As a Predictor of Sharing and Seeking Online Recommendations

In this research we characterize who is likely to engage in sharing and seeking online word of mouth as a function of their need to evaluate, an individual difference measure consisting of two motives, the need to express attitudes and the need to acquire information in order to have attitudes.



Citation:

Mengran Xu, Rebecca Walker Reczek, and Richard Petty (2020) ,"Need to Evaluate As a Predictor of Sharing and Seeking Online Recommendations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1240-1240.

Authors

Mengran Xu, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA
Richard Petty, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous

Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel

Read More

Featured

D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement

Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University

Read More

Featured

Presidential Address

Stacy Wood, North Carolina State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.