Need to Evaluate As a Predictor of Sharing and Seeking Online Recommendations
In this research we characterize who is likely to engage in sharing and seeking online word of mouth as a function of their need to evaluate, an individual difference measure consisting of two motives, the need to express attitudes and the need to acquire information in order to have attitudes.
Citation:
Mengran Xu, Rebecca Walker Reczek, and Richard Petty (2020) ,"Need to Evaluate As a Predictor of Sharing and Seeking Online Recommendations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1240-1240.
Authors
Mengran Xu, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA
Richard Petty, Ohio State University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous
Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Featured
D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement
Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University
Featured
Presidential Address
Stacy Wood, North Carolina State University