Averse to Algorithms Or Averse to Uncommon Decision Procedures?

Across four studies, we show that much of what appears as Algorithm Aversion can instead be explained by an aversion to counter-normative decision procedures. Largely, algorithms are excessively penalized only to the extent they are unconventional for a particular domain. Changing the norm can reverse the effects of algorithm aversion.



Citation:

Jonathan Elliot Bogard and Suzanne Shu (2020) ,"Averse to Algorithms Or Averse to Uncommon Decision Procedures?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 223-224.

Authors

Jonathan Elliot Bogard, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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