Averse to Algorithms Or Averse to Uncommon Decision Procedures?
Across four studies, we show that much of what appears as Algorithm Aversion can instead be explained by an aversion to counter-normative decision procedures. Largely, algorithms are excessively penalized only to the extent they are unconventional for a particular domain. Changing the norm can reverse the effects of algorithm aversion.
Jonathan Elliot Bogard and Suzanne Shu (2020) ,"Averse to Algorithms Or Averse to Uncommon Decision Procedures?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 223-224.
Jonathan Elliot Bogard, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA
NA - Advances in Consumer Research Volume 48 | 2020
When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements
In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA
The Best of Both Worlds: Androgyny in Consumer Choice
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas
The "Healthy=Lighter" Heuristic
Nico Heuvinck, IESEG School of Management
Yi Li, Macquarie University
Mario Pandelaere, Virginia Tech, USA