The Truth Is in the Tweet: Exploring the Impact of the Linguistic Authenticity of Politician’S Tweets on Their Personal Brands

Politicians take to Twitter as a vehicle for connecting with voters and making their opinions known. Donald Trump became infamous for his outrageous tweeting style during the 2016 election. By using LIWC and experiments, this research aims to unearth the mechanisms of authenticity with politicians on Twitter through their language style.



Citation:

Andrew Lee, MEHMET YANIT, and Fang Wan (2020) ,"The Truth Is in the Tweet: Exploring the Impact of the Linguistic Authenticity of Politician’S Tweets on Their Personal Brands", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1206-1206.

Authors

Andrew Lee, University of Manitoba, Canada
MEHMET YANIT, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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