The Moral Deviant: Norm Violators Are Expected to Communicate Concretely

Violation of social norms may signal that the target lacks morality. Two studies suggest that morality have a leading role over other basic dimensions of human social cognition (i.e., sociability and competence) in the impression formation process of norm violators. To signal their morality, norm violators are expected to communicate concretely.


Afra Koulaei (2020) ,"The Moral Deviant: Norm Violators Are Expected to Communicate Concretely", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1205-1205.


Afra Koulaei, Innland Norway University of Applied Sciences


NA - Advances in Consumer Research Volume 48 | 2020

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