Multi-Sensory Experiences in Retail Service Environments

Sensation hold essential roles in a marketer’s ability to create pleasant consumption experiences. Yet, sensory experiences in consumer behavior traditionally assess single-sensory investigation compared to collective multi-sensory experiences. Our research investigates totality of sensation and develops the Need for Sensation scale capturing consumer’s tendencies to extract value through sensory stimulation.


Nina Krey, Barry J. Babin, Shuang Wu, and Karine Picot-Coupey (2020) ,"Multi-Sensory Experiences in Retail Service Environments", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 537-540.


Nina Krey, Rowan University
Barry J. Babin, University of Mississippi, USA
Shuang Wu, Rowan University
Karine Picot-Coupey, University of Rennes


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption

Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management

Read More


The Power of Pottymouth in Word-of-Mouth

Katherine C Lafreniere, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada

Read More


A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’s Echo Chambers

Niek Althuizen, ESSEC Business School
Sourjo Mukherjee, ESSEC Business School
Negin Latifi Kasani, ESSEC Business School

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.