Multi-Sensory Experiences in Retail Service Environments

Sensation hold essential roles in a marketer’s ability to create pleasant consumption experiences. Yet, sensory experiences in consumer behavior traditionally assess single-sensory investigation compared to collective multi-sensory experiences. Our research investigates totality of sensation and develops the Need for Sensation scale capturing consumer’s tendencies to extract value through sensory stimulation.


Nina Krey, Barry J. Babin, Shuang Wu, and Karine Picot-Coupey (2020) ,"Multi-Sensory Experiences in Retail Service Environments", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 537-540.


Nina Krey, Rowan University
Barry J. Babin, University of Mississippi, USA
Shuang Wu, Rowan University
Karine Picot-Coupey, University of Rennes


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door

Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University

Read More


How Passive Form Messages in CSR Advertisement Improve Consumer Reaction to the Campaign

Taehoon Park, University of South Carolina, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Elise Chandon Ince, University of South Carolina, USA

Read More


Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production

Neeru Paharia, Georgetown University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.