Multi-Sensory Experiences in Retail Service Environments
Sensation hold essential roles in a marketer’s ability to create pleasant consumption experiences. Yet, sensory experiences in consumer behavior traditionally assess single-sensory investigation compared to collective multi-sensory experiences. Our research investigates totality of sensation and develops the Need for Sensation scale capturing consumer’s tendencies to extract value through sensory stimulation.
Citation:
Nina Krey, Barry J. Babin, Shuang Wu, and Karine Picot-Coupey (2020) ,"Multi-Sensory Experiences in Retail Service Environments", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 537-540.
Authors
Nina Krey, Rowan University
Barry J. Babin, University of Mississippi, USA
Shuang Wu, Rowan University
Karine Picot-Coupey, University of Rennes
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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