Atemporal Nostalgia As Artefact in Post-Colonial Non-Western Context

Often pictured as a passive longing for the past, this paper conceives nostalgia as atemporal: it creates states and spaces where time is reconfigured to reach selective accounts of bridges between the past, present and future. Nostalgia atemporality sutures complex and heterogeneous sociocultural references in Post-Colonial Non-Western context, Algeria


Amina Djedidi and Nacima Ourahmoune (2020) ,"Atemporal Nostalgia As Artefact in Post-Colonial Non-Western Context", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1212-1212.


Amina Djedidi, Université Paris-Est Créteil, IRG
Nacima Ourahmoune, Kdge Busines School


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


R11. The Influence of Brand Rituals on Perceived Brand Authenticity

Lijing Zheng, University of Hong Kong
Echo Wen Wan, University of Hong Kong
Zhongqiang (Tak) Huang, University of Hong Kong

Read More


O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks

Jesse Walker, Cornell University, USA
Thomas Gilovich, Cornell University, USA

Read More


J3. You Think I’m Yours but, Trust Me, I’m Not: How Consumers Value Dogs and Cats

Colleen Patricia Kirk, New York Institute of Technology
Samantha Renee Kirk, Boston College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.