Living in Glass Houses: the Effect of Transparent Products on Self-Presentation
Transparent products have recently become fashionable and sometimes required. Yet, what effect might they have on consumers? On the one hand, they might trigger an illusion of transparency, causing consumers to be more honest. On the other hand, they might heighten impression management. Four studies test these possibilities.
Citation:
Ann Schlosser and Evelyn Smith (2020) ,"Living in Glass Houses: the Effect of Transparent Products on Self-Presentation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 525-526.
Authors
Ann Schlosser, University of Washington, USA
Evelyn Smith, University of Washington, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France
Featured
Influence of Visual Crowding and Space Between Products on Consumer Choice
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France
Featured
Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors
Rhonda Hadi, Oxford University, UK
Dan Rubin, St. John’s University
Diogo Hildebrand, Baruch College, USA
Thomas Kramer, University of California Riverside, USA