Living in Glass Houses: the Effect of Transparent Products on Self-Presentation
Transparent products have recently become fashionable and sometimes required. Yet, what effect might they have on consumers? On the one hand, they might trigger an illusion of transparency, causing consumers to be more honest. On the other hand, they might heighten impression management. Four studies test these possibilities.
Ann Schlosser and Evelyn Smith (2020) ,"Living in Glass Houses: the Effect of Transparent Products on Self-Presentation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 525-526.
Ann Schlosser, University of Washington, USA
Evelyn Smith, University of Washington, USA
NA - Advances in Consumer Research Volume 48 | 2020
The Secrecy Effect: Secret Consumption Polarizes Product Evaluations
Maria A Rodas, University of Minnesota, USA
Deborah Roedder John, University of Minnesota, USA
N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits
Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore
‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding
Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway