Ethnic Identity and Patience in Intertemporal Monetary Decisions

Ethnic identity importance predicts consumers’ patience in making intertemporal monetary decisions. Two studies based on evidence from Asians and Caucasians in the U.S. and the U.K. conclude that people who consider their ethnic identity more important value the present over the future and make more impatient time discounting choices.


Jiaqi Yu, Oleg Urminsky, and Stephanie Chen (2020) ,"Ethnic Identity and Patience in Intertemporal Monetary Decisions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1225-1225.


Jiaqi Yu, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Stephanie Chen, London Business School, UK


NA - Advances in Consumer Research Volume 48 | 2020

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