The Friday Payday Effect: the Impact of Intraweek Payday Timing on Deserving Justifications and Discretionary Spending

More than half of Americans are paid on Fridays. However, little is known about how intraweek payday timing (e.g., Monday vs. Friday paydays) impacts consumer spending. Across a series of studies and an analysis of real-world spending, we demonstrate that Friday paydays increase consumers’ deserving justifications, and thus, their discretionary spending.



Citation:

Wendy De La Rosa, Broderick Turner, and Jennifer Aaker (2020) ,"The Friday Payday Effect: the Impact of Intraweek Payday Timing on Deserving Justifications and Discretionary Spending", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1221-1221.

Authors

Wendy De La Rosa, Stanford University, USA
Broderick Turner, Northwestern University, USA
Jennifer Aaker, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals

Olya Bullard, University of Winnipeg

Read More

Featured

Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay

Manoj Thomas, Cornell University, USA
Ellie Kyung, Dartmouth College, USA

Read More

Featured

Turning the Titanic: Creating Consumer-Centric Cultures and Improved Consumer Experience in Large, Established Health Care Systems

Gregory Carpenter, Northwestern University, USA
Beth Leavenworth DuFault, University at Albany
Ashlee Humphreys, Northwestern University - Medill, USA
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.