The Friday Payday Effect: the Impact of Intraweek Payday Timing on Deserving Justifications and Discretionary Spending

More than half of Americans are paid on Fridays. However, little is known about how intraweek payday timing (e.g., Monday vs. Friday paydays) impacts consumer spending. Across a series of studies and an analysis of real-world spending, we demonstrate that Friday paydays increase consumers’ deserving justifications, and thus, their discretionary spending.



Citation:

Wendy De La Rosa, Broderick Turner, and Jennifer Aaker (2020) ,"The Friday Payday Effect: the Impact of Intraweek Payday Timing on Deserving Justifications and Discretionary Spending", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1221-1221.

Authors

Wendy De La Rosa, Stanford University, USA
Broderick Turner, Northwestern University, USA
Jennifer Aaker, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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