Dimensions of Believability of Brand News: an Exploratory Study

This research explores the factors that shape consumer believability toward brand news on digital platforms. What are the cues consumers look to evaluate the authenticity of any brand communication? What kind of brand message is considered as highly believable? We identified eight dimensions that shape consumers' perception of brand news.



Citation:

Kshitij Bhoumik (2020) ,"Dimensions of Believability of Brand News: an Exploratory Study", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1222-1222.

Authors

Kshitij Bhoumik, Texas Tech University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

The Anchoring Effects of Temperature Cues on Price Valuations

Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand

Read More

Featured

When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.

MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore

Read More

Featured

Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume

Clayton R Critcher, University of California Berkeley, USA
Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.