A Query Theory Explanation For Reactions to Constraint

Two studies provide support for the hypothesis that pure memory factors have a significant effect on consumers’ reactions to changing constraints. Subjects were more successful at prioritizing their spending when given a delay between budgeting and a new constraint. Evidence suggests subjects thought more broadly after the delay.



Citation:

Matthew Meister and John Lynch (2020) ,"A Query Theory Explanation For Reactions to Constraint", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 925-929.

Authors

Matthew Meister, University of Colorado, USA
John Lynch, University of Colorado, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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