A Query Theory Explanation For Reactions to Constraint
Two studies provide support for the hypothesis that pure memory factors have a significant effect on consumers’ reactions to changing constraints. Subjects were more successful at prioritizing their spending when given a delay between budgeting and a new constraint. Evidence suggests subjects thought more broadly after the delay.
Citation:
Matthew Meister and John Lynch (2020) ,"A Query Theory Explanation For Reactions to Constraint", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 925-929.
Authors
Matthew Meister, University of Colorado, USA
John Lynch, University of Colorado, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA
Featured
R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence
Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA
Featured
A Computational Social Science Framework for Visualizing the Possibility Space of Consumer-Object Assemblages from IoT Interaction Data
Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA