The Influence of Budgets on Consumer Spending

Budgeting is a common and consequential consumer behavior. However, little is known about the extent to which budgets do (or do not) influence spending in the wild. We address this gap in the literature using app data and find that budgets are both wildly optimistic and highly influential.



Citation:

Chuck Howard and Marcel Lukas (2020) ,"The Influence of Budgets on Consumer Spending", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 925-929.

Authors

Chuck Howard, Texas A&M University, USA
Marcel Lukas, University of St Andrews



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Trust No One. Verify Everything: Bitcoin

Mariam Humayun, York University, Canada
Russell W. Belk, York University, Canada

Read More

Featured

A1. Trusting and Acting on Chance Online

Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia

Read More

Featured

Cultivating Collaboration and Value Cocreation in Consumption Journeys

Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.