Can’T See You! the Effect of Packaging on Calorie Perceptions

This research investigates how packaging material impacts consumers’ perceptions of calories. Results from two studies show that packaging material has an impact on consumers’ caloric perceptions. The authors suggest that the material of package impacts calorie perceptions, which, in turn, could have implications on product consumption.


Sara Baskentli and Tracy Rank-Christman (2020) ,"Can’T See You! the Effect of Packaging on Calorie Perceptions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1201-1201.


Sara Baskentli, Western Washington University, USA
Tracy Rank-Christman, University of Wisconsin - Milwaukee, USA


NA - Advances in Consumer Research Volume 48 | 2020

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