The Effect of Mere Physical Distance on Wishful Thinking: How Proximity and Valence Interactively Affect Probability Judgment

We document a novel bias. Whereas positive events are seen as more likely if they are physically nearby (vs. distant), negative events are seen as more likely if physically nearby (vs. distant). We provide evidence for the proposed motivated nature of this bias across eight studies.



Citation:

Jennifer Seokhwa Hong, Chiara Longoni, and Vicki G. Morwitz (2020) ,"The Effect of Mere Physical Distance on Wishful Thinking: How Proximity and Valence Interactively Affect Probability Judgment", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 410-411.

Authors

Jennifer Seokhwa Hong, Seattle University, USA
Chiara Longoni, Boston University, USA
Vicki G. Morwitz, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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