Consumer Social Responsibility and Actually Available Choices
While debate has flourished around the utility of socially responsible consumption (SRC), it is not clear how or why certain consumers are more likely to adopt SRC behaviors than others. Using practice theory, this conceptual paper proposes a conceptual framework for understanding the determinants of SRC choices actually available to consumers.
Rowan El-Bialy (2020) ,"Consumer Social Responsibility and Actually Available Choices", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 310-311.
Rowan El-Bialy, York University, Canada
NA - Advances in Consumer Research Volume 48 | 2020
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