I Enjoy Being Mii: How Knowing Yourself Impacts Avatar Enjoyment
Often, consumers assemble avatars to resemble themselves. However, avatars often fail to fully capture all aspects of their creator, resulting in “poor copy syndrome,” lowering enjoyment. In one provocative study, we find that, contingent on one’s self-concept clarity, perceived personality similarity between the creator and their avatar impacts avatar enjoyment.
Emma Neybert and Rashmi Adaval (2020) ,"I Enjoy Being Mii: How Knowing Yourself Impacts Avatar Enjoyment", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1189-1189.
Emma Neybert, University of Cincinnati, USA
Rashmi Adaval, University of Cincinnati, USA
NA - Advances in Consumer Research Volume 48 | 2020
Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time
Yu Ding, Columbia University, USA
Ellie Kyung, Dartmouth College, USA
P3. Cash Costs You: The Pain of Holding
J Zenkic, University of Melbourne, Australia
Kobe Millet, Vrije Universiteit Amsterdam
Nicole Mead, University of Melbourne, Australia
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada