Materialists and the Desire For New Products: How Materialism Enhances Newness Perceptions For Innovations

In four studies, we investigate how trait materialism increases purchase likelihood of innovative products. We find that heightened newness perceptions drive this effect. The moderating roles of innovation type (radical versus incremental) and risk level (high and low risk) are also examined.


KT Manis and Rebecca Rabino (2020) ,"Materialists and the Desire For New Products: How Materialism Enhances Newness Perceptions For Innovations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 811-813.


KT Manis, Texas Tech, USA
Rebecca Rabino, Texas Tech University, USA


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance

Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA

Read More


I’m Just Trying to Help: How Volunteers’ Social Media Posts Alter Support for Charitable Organizations

Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Andrea Morales, Arizona State University, USA

Read More


Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns

Meng-Hua Hsieh, Kent State University, USA
Ozge Yucel-Aybat, Pennsylvania State University Harrisburg

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.