No Pain, No Gain: Protestant Work Ethic and the Adoption of Autonomous Products

Lay theories such as “no pain, no gain” are denoted by the Protestant Work Ethic (PWE). A series of studies show that PWE acts as barrier to adoption of autonomous products. High PWE consumers derive more meaning from manual tasks, which reduces their delegation of manual tasks to autonomous products.



Citation:

Emanuel de Bellis, Gita Venkataramani Johar, and Nicola Schweitzer (2020) ,"No Pain, No Gain: Protestant Work Ethic and the Adoption of Autonomous Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 851-856.

Authors

Emanuel de Bellis, University of St. Gallen, Switzerland
Gita Venkataramani Johar, Columbia University, USA
Nicola Schweitzer, University of St. Gallen, Switzerland



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs

Russell W. Belk, York University, Canada

Read More

Featured

Felt Status, Social Contagion, and Consumer Word-of-Mouth in Preferential Treatment Contexts

Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada

Read More

Featured

When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption

Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.