Intergenerational Effects of the Unhealthy = Taste Intuition on Bmi: an Exploration of Food Practices and Outcomes

Four studies demonstrate the intergenerational effects of parents’ beliefs in the Unhealthy = Tasty Intuition (UTI) on their children’s BMI. We argue that parents’ UTI positively influences their children’s BMI because extrinsic rewards are used to encourage healthy eating, which ironically reduces their children’s healthy food consumption.


Barbara Briers, Young Eun Huh, Yee Ling, and Anirban Mukhopadhyay (2020) ,"Intergenerational Effects of the Unhealthy = Taste Intuition on Bmi: an Exploration of Food Practices and Outcomes", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 851-856.


Barbara Briers, Vlerick Business School
Young Eun Huh, Korea Advanced Institute of Science and Technology (KAIST)
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, China


NA - Advances in Consumer Research Volume 48 | 2020

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