How Can I Help When I Feel Rejected? the Interplay of Social Exclusion, Social Identity, and Prosocial Behavior

This research explores prosocial behavior through social exclusion and social identity lens. Results suggested that when feeling rejected, prototypical members displayed lower willingness-to-help whereas peripheral members have higher willingness-to-help. When feeling ignored, such effect was attenuated for both peripherals and prototypicals. Prosocial behavior alleviates some negative consequences of social exclusion.



Citation:

Xuan Xie, Loraine Lau-Gesk, and Amber Gaffney (2020) ,"How Can I Help When I Feel Rejected? the Interplay of Social Exclusion, Social Identity, and Prosocial Behavior", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1209-1209.

Authors

Xuan Xie, University of California Irvine, USA
Loraine Lau-Gesk, University of California Irvine, USA
Amber Gaffney, Humboldt State University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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