The Attraction Effect in Product Size Judgments

Do context effects apply to size judgments for consumer products? Across four pre-registered studies, we demonstrate that the attraction effect is observed when making size judgments between visually-presented product packages and when choosing between equally-priced products. We also find that package orientation biases size judgments, moderating the attraction effect.



Citation:

Sophie Alman and Oleg Urminsky (2020) ,"The Attraction Effect in Product Size Judgments", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 949-953.

Authors

Sophie Alman, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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