Setbacks As Self-Control Replenishment in Consumer Goal Pursuit

This research investigates the effect of setbacks in goal pursuit. Extending the literature on self-control as a resource, we propose that occasional setbacks can be seen as a chance for replenishment, resulting in longer term goal-consistent behaviors. The frequency and duration of the setback will be studied as potential moderators.



Citation:

Lan Jiang, Stephanie Dellande, and Miranda Canniff (2020) ,"Setbacks As Self-Control Replenishment in Consumer Goal Pursuit", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1239-1239.

Authors

Lan Jiang, Menlo College
Stephanie Dellande, Menlo College, USA
Miranda Canniff, Menlo College



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

“A Tale of Two Secrets”: Examining the Diverging Effects of Secrecy on Consumption Enjoyment

Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Xiaoyan Deng, Ohio State University, USA
Lei Jia, Ohio State University, USA

Read More

Featured

Liminal Motherhood: Relational Partners Experience of Liminality

Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas

Read More

Featured

H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions

Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.