Metaphorical Framings in Market Discourse

Few products have the economic importance of debt. With the solutions to student debt as cornerstones of presidential campaigns, firms and influencers are in dialectic battle over defining the future of the industry. Employing textual analysis on a large news database, we study how metaphors frame issues in public discourse.


Ignacio Luri, Hope Schau, and Bikram P Ghosh (2020) ,"Metaphorical Framings in Market Discourse", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1069-1068.


Ignacio Luri, University of Arizona, USA
Hope Schau, University of Arizona, USA
Bikram P Ghosh, University of Arizona, USA


NA - Advances in Consumer Research Volume 48 | 2020

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