Rituals in Rap: Remaking the Road to Riches
Wealth disparities have long garnered attention in lyrics of rap music, and continues to do so with more recent lyrics focusing on overcoming such differences. Though spending rituals are prominent in hip-hop lyrics, we explore how hip-hop lyrics also may encourage engagement in wealth creation rituals.
Tonya Bradford (2020) ,"Rituals in Rap: Remaking the Road to Riches", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1069-1068.
Tonya Bradford, University of California Irvine, USA
NA - Advances in Consumer Research Volume 48 | 2020
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