Object-Oriented Anthropomorphism As a Mechanism For Understanding Ai

Viewing AI through an anthropomorphic lens can be dangerously misleading. This paper presents the results of a series of studies that demonstrate how manipulating anthropomorphism in smart objects from an object-oriented vs. human-centered perspective can serve as a mechanism for better understanding what AI is and is not capable of.


Donna L. Hoffman and Thomas Novak (2020) ,"Object-Oriented Anthropomorphism As a Mechanism For Understanding Ai", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 918-924.


Donna L. Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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