How Variety Influences Predicted Goal Conflict

Consumers inevitably encounter conflict when pursuing important goals. Identifying that such conflict will happen is crucial to take proactive actions. But, how do consumers predict conflict in the future? This research explores how perceiving variety in past conflicting episodes leads consumers to forecast less conflict in the future.



Citation:

Luis Abreu, Sarah A. Memmi, and Jordan Etkin (2020) ,"How Variety Influences Predicted Goal Conflict", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 181-182.

Authors

Luis Abreu, Duke University, USA
Sarah A. Memmi, Duke University, USA
Jordan Etkin, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment

Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada

Read More

Featured

Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire

Monica Wadhwa, INSEAD, Singapore
Christine Kim, Hong Kong University of Science and Technology
Amitava Chattopadhyay, INSEAD, Singapore
Wenbo Wang, Hong Kong University of Science and Technology

Read More

Featured

Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products

Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.