How Variety Influences Predicted Goal Conflict
Consumers inevitably encounter conflict when pursuing important goals. Identifying that such conflict will happen is crucial to take proactive actions. But, how do consumers predict conflict in the future? This research explores how perceiving variety in past conflicting episodes leads consumers to forecast less conflict in the future.
Citation:
Luis Abreu, Sarah A. Memmi, and Jordan Etkin (2020) ,"How Variety Influences Predicted Goal Conflict", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 181-182.
Authors
Luis Abreu, Duke University, USA
Sarah A. Memmi, Duke University, USA
Jordan Etkin, Duke University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada
Featured
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
Monica Wadhwa, INSEAD, Singapore
Christine Kim, Hong Kong University of Science and Technology
Amitava Chattopadhyay, INSEAD, Singapore
Wenbo Wang, Hong Kong University of Science and Technology
Featured
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA