The Effect of Nostalgia on the Ideal Self and Moral Identity

While past research has demonstrated that nostalgia leads to self-continuity (Sedikides et al. 2015; Sedikides et al. 2016), the current research suggests that self-continuity is linked to just thinking about the distant past. However, only nostalgia reduces the discrepancy between one’s ideal-self and heightens moral identity.



Citation:

Hedieh Karachi, Jeffrey Rotman, and Andrea Vocino (2020) ,"The Effect of Nostalgia on the Ideal Self and Moral Identity", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1202-1202.

Authors

Hedieh Karachi, Deakin Business School
Jeffrey Rotman, Deakin Business School
Andrea Vocino, Deakin Business School



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Effects of Brand Knowledge, Motivations, and Trust on Consumption Experience among Millennial Consumers

Ananya Rajagopal, Tecnológico de Monterrey, MEXICO

Read More

Featured

Influence of Visual Crowding and Space Between Products on Consumer Choice

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France

Read More

Featured

R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human)

Kiwan Park, Seoul National University, USA
Yaeri Kim, Seoul National University, USA
Seojin Stacey Lee, Seoul National University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.