The Effect of Nostalgia on the Ideal Self and Moral Identity

While past research has demonstrated that nostalgia leads to self-continuity (Sedikides et al. 2015; Sedikides et al. 2016), the current research suggests that self-continuity is linked to just thinking about the distant past. However, only nostalgia reduces the discrepancy between one’s ideal-self and heightens moral identity.


Hedieh Karachi, Jeffrey Rotman, and Andrea Vocino (2020) ,"The Effect of Nostalgia on the Ideal Self and Moral Identity", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1202-1202.


Hedieh Karachi, Deakin Business School
Jeffrey Rotman, Deakin Business School
Andrea Vocino, Deakin Business School


NA - Advances in Consumer Research Volume 48 | 2020

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