Alexa Or Alex Or Neither? Exploring Gender-Neutral Voices, Gender Framing and Consumer Judgments of Synthetic Voices
This work provides the first exploration of gender-neutral synthetic voices and non-binary gender-framing on consumer’s perception. In two experiments, in which the authors create a gender-neutral synthetic voice, this work finds that framing this voice as male (vs. female, gender-neutral or control) increases evaluations of both warmth and competence.
Broderick Lee Turner and Brett Christenson (2020) ,"Alexa Or Alex Or Neither? Exploring Gender-Neutral Voices, Gender Framing and Consumer Judgments of Synthetic Voices", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 746-748.
Broderick Lee Turner, Virginia Tech, USA
Brett Christenson, Pennsylvania State University, USA
NA - Advances in Consumer Research Volume 48 | 2020
P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology
Heejung Park, University of Wyoming, USA
Motion, Emotion, and Indulgence: How Movement Influences Consumption
Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan