Feeling Justified to Be a Jerk: Consumers Are More Likely to Complain For Someone Else Than For Themselves

Consumers’ participation in behaviors that lead to negative social perceptions increases when they are engaging in the behavior on behalf of another person. The present research is focused in the realm of customer complaints and nagging.



Citation:

Patrick Matthew Healey, Cynthia Cryder, and Sydney Scott (2020) ,"Feeling Justified to Be a Jerk: Consumers Are More Likely to Complain For Someone Else Than For Themselves", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1213-1213.

Authors

Patrick Matthew Healey, Washington University, USA
Cynthia Cryder, Washington University, USA
Sydney Scott, Washington University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction

Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA

Read More

Featured

When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements

In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA

Read More

Featured

Growing Up Rich and Insecure Makes Objects Seem Human: Childhood Material and Social Environments Predict Anthropomorphism

Jodie Whelan, York University, Canada
Sean T. Hingston, York University, Canada
Matthew Thomson, Western University, Canada
Allison R. Johnson, Western University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.