Feeling Justified to Be a Jerk: Consumers Are More Likely to Complain For Someone Else Than For Themselves
Consumers’ participation in behaviors that lead to negative social perceptions increases when they are engaging in the behavior on behalf of another person. The present research is focused in the realm of customer complaints and nagging.
Citation:
Patrick Matthew Healey, Cynthia Cryder, and Sydney Scott (2020) ,"Feeling Justified to Be a Jerk: Consumers Are More Likely to Complain For Someone Else Than For Themselves", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1213-1213.
Authors
Patrick Matthew Healey, Washington University, USA
Cynthia Cryder, Washington University, USA
Sydney Scott, Washington University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands
Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas
Featured
Robo-Advising: Algorithm Appreciation
Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA
Featured
C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign
Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern