Feeling Justified to Be a Jerk: Consumers Are More Likely to Complain For Someone Else Than For Themselves

Consumers’ participation in behaviors that lead to negative social perceptions increases when they are engaging in the behavior on behalf of another person. The present research is focused in the realm of customer complaints and nagging.



Citation:

Patrick Matthew Healey, Cynthia Cryder, and Sydney Scott (2020) ,"Feeling Justified to Be a Jerk: Consumers Are More Likely to Complain For Someone Else Than For Themselves", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1213-1213.

Authors

Patrick Matthew Healey, Washington University, USA
Cynthia Cryder, Washington University, USA
Sydney Scott, Washington University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands

Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas

Read More

Featured

Robo-Advising: Algorithm Appreciation

Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA

Read More

Featured

C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign

Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.