Effects of Visual Attention on Intertemporal Choice

Consumers discount delayed outcomes. We hypothesized that this happens partially because people attend primarily to immediate outcomes; and that shifting attention towards future outcomes reduces discounting. Across three experiments, participants cued to visually attend to future rewards discounted future rewards less than participants cued towards immediate rewards and control participants.



Citation:

Jairo Ramos, Kellen Mrkva, and Leaf Van Boven (2020) ,"Effects of Visual Attention on Intertemporal Choice", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1236-1236.

Authors

Jairo Ramos, University of Colorado, USA
Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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