The Interplay of Religious Discrimination/Segregation With Consumption and Production Activities

We investigate the interplay of religious discrimination/segregation with consumption and production activities. We uncover the duality of markets, i.e. markets help survive discrimination by enabling means of living, but also reproduce discrimination by precluding collective action and structural changes, through individualization and responsibilization. Theoretical and substantive contributions are also discussed.



Citation:

Akshaya Vijayalakshmi, Nitisha Tomar, and Ankur Kapoor (2020) ,"The Interplay of Religious Discrimination/Segregation With Consumption and Production Activities", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 764-765.

Authors

Akshaya Vijayalakshmi, Indian Institute of Management Ahmedabad, India
Nitisha Tomar, University of Wisconsin - Madison, USA
Ankur Kapoor, Indian Institute of Management Udaipur, Inda



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review

Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada

Read More

Featured

Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France

Read More

Featured

When Taking Action Means Accepting Responsibility: Omission Bias Predicts Reluctance to Vaccinate Due to Greater Anticipated Culpability for Negative Side Effects

Gary Sherman, Stony Brook University
Stacey R Finkelstein, Stony Brook University
Beth Vallen, Vilanova University, USA
Paul M Connell, Stony Brook University
Kristen Feemster, Vaccine Education Center at Children’s Hospital of Philadelphia and University of Pennsylvania, Perelman School of Medicine, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.