The Interplay of Religious Discrimination/Segregation With Consumption and Production Activities

We investigate the interplay of religious discrimination/segregation with consumption and production activities. We uncover the duality of markets, i.e. markets help survive discrimination by enabling means of living, but also reproduce discrimination by precluding collective action and structural changes, through individualization and responsibilization. Theoretical and substantive contributions are also discussed.


Akshaya Vijayalakshmi, Nitisha Tomar, and Ankur Kapoor (2020) ,"The Interplay of Religious Discrimination/Segregation With Consumption and Production Activities", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 764-765.


Akshaya Vijayalakshmi, Indian Institute of Management Ahmedabad, India
Nitisha Tomar, University of Wisconsin - Madison, USA
Ankur Kapoor, Indian Institute of Management Udaipur, Inda


NA - Advances in Consumer Research Volume 48 | 2020

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